Caise Verzi brand identity in the outdoor play garden in Bucharest
Caise Verzi brand identity in the outdoor play garden in Bucharest

Caise Verzi — Brand identity design for a children's play space

Caise Verzi is a nature-inspired play space and event garden located in Bucharest, that invites children to explore, imagine, and connect through play. The garden offers children the freedom to explore through nature while giving parents a space to relax, work, and spend meaningful time with their children.

The identity was designed to move away from the visual language of conventional play spaces and shape a brand that feels welcoming, playful and curious. The identity embraces organic forms, expressive typography, and a palette rooted in nature to communicate freedom and joyful discovery.

The symbol combines abstract apricots into the silhouette of a tree, reinforcing the brand's connection to nature while celebrating the open-ended spirit of play.

Client: Caise Verzi
Visual Identity Design: Plumline
Brand Strategy: Ioana Danu
Photography: Anda Bolohan

Team

Caise Verzi outdoor signage at the entrance to the play garden
Children playing in the Caise Verzi garden in Bucharest
Caise Verzi vertical logo
Caise Verzi horizontal logo
Caise Verzi brand messaging expressing curiosity, play and exploration
Caise Verzi brand messaging expressing curiosity, play and exploration
Caise Verzi social media graphics promoting activities and events
Caise Verzi social media graphics promoting activities and events
Children exploring and playing in the Caise Verzi garden
Caise Verzi website and digital visual identity
Caise Verzi website and digital visual identity
Caise Verzi branded poster
Caise Verzi branded apron
aise Verzi branded tote bag