Caise Verzi — Brand identity design for a children's play space
Caise Verzi is a nature-inspired play space and event garden located in Bucharest, that invites children to explore, imagine, and connect through play. The garden offers children the freedom to explore through nature while giving parents a space to relax, work, and spend meaningful time with their children.
The identity was designed to move away from the visual language of conventional play spaces and shape a brand that feels welcoming, playful and curious. The identity embraces organic forms, expressive typography, and a palette rooted in nature to communicate freedom and joyful discovery.
The symbol combines abstract apricots into the silhouette of a tree, reinforcing the brand's connection to nature while celebrating the open-ended spirit of play.
Client: Caise Verzi
Visual Identity Design: Plumline
Brand Strategy: Ioana Danu
Photography: Anda Bolohan
Team