Plums moving across an orange shape against a lavender background, introducing Plumline's playful visual identity.

Shaping brands

that delight

Hello, I'm Maya Ciubotaru, a brand identity designer based in Transylvania. Plumline is where I bring strategy and creativity together to shape expressive, well-crafted visual identities that help brands communicate clearly and consistently.

A plum, a pencil and purple sculptural objects arranged on a peach background as part of Plumline's brand imagery.

Strategically designed to last.

I create brand identities built on a clear idea and a strong sense of purpose. By bringing strategy and visual expression together, I help brands communicate who they are, connect with the right people, and stay consistent as they grow.

A hand positioning a plum above stacked purple and burgundy geometric objects against a lavender background.

Creative minimalism.

For me, creative minimalism is about finding the essence of a brand and expressing it with creativity and intention. It's about finding a balance between character and detail, creating visual identities that feel distinctive, purposeful, and true to the people behind them.

Latest projects

Selected brand identity projects

Caise Verzi brand identity for an outdoor play garden in Bucharest, showcased on a sage green T-shirt.

Caise Verzi
Nature-inspired play space for curious minds

Seek & Hide Holiday Homes brand identity, featuring a playful handwritten logo against an autumn woodland backdrop.

Seek & Hide Holiday Homes
Magical storytelling experiences

Entera renewable energy brand identity represented by a distinctive yellow symbol on a deep teal background.

Entera
Empowering energy

Rara Group corporate brand identity, featuring a dimensional logo mounted on a textured concrete wall.

Rara Group
A family of companies

Meliora health food store brand identity applied to kraft paper packaging.

Meliora
Health food store

All projects
Hand holding a plum against a deep purple background.

Find your
brand line.

Good design brings clarity to complexity. It helps brands express what makes them unique and create meaningful experiences for the people and communities around them.

Services