Entera renewable energy brand identity displayed on a wind turbine in a green landscape.

Entera

Entera is a supplier of 100% renewable energy from solar and wind sources, made in Romania. Their mission, summed up in their slogan as "Empowering Energy", is to offer the right tools and the necessary support to those who want to live and develop sustainably, whether they are addressed to companies or individuals.

Entera contacted Noyk to develop a brand that would distinguish itself among the big existing players on the energy market in Romania and I was invited to be part of the branding team.

The solution consisted of a strategy, name, and visual identity through which Entera positions itself as a brave, motivational, and friendly brand that helps its customers make the transition to green energy with minimal effort.

Services provided

Brand Strategy
Brand Identity Design

Entera brand messaging featuring the headline “Empowering Energy” in yellow on a deep teal background.
Entera with the words sustainability, innovation and energy highlighted in teal and yellow.
Entera renewable energy campaign displayed on a street billboard featuring a wind turbine and yellow graphic elements.

At the center of the brand identity, we created a strong symbol that captures the merging of renewable energy resources into one entity, with the lines also representing an abstraction of the letter “e”. The elements of the symbol are dynamic, breaking free from the symbol to create icons, patterns and graphic compositions.

Entera logo combining a white lowercase wordmark with a distinctive yellow energy symbol on a deep teal background.
Entera logo symbol development showing the geometric wordmark and variations of the yellow energy symbol.
Entera logo symbol grid.
Entera icon system representing wind, solar and water energy through simplified teal and yellow symbols.
Entera business cards featuring a teal background, white logo and yellow geometric accents.

The identity color palette is composed of a grounding green, standing for sustainability and stability, an energizing yellow and a pale blue, taking inspiration from the sky. The choice of the typeface, Pusia, reflects the personality which had to be friendly but also professional.

Entera identity typography and color palette.
Entera color palette featuring dark green and energizing yellow, complemented by secondary colors.
Entera renewable energy advertisement displayed on an indoor wall, featuring a teal campaign panel and yellow wind turbine graphics.
Repeating Entera graphic motif combining teal and yellow geometric energy symbols in a horizontal sequence.
Entera service logo for Switch presented on a light blue background.
Entera service logo for Share presented on a yellow background.
Entera service logo for Inspire presented on a dark teal background.
Entera service logo for Smart presented on a dark grey background.
Entera brochure showcase.
Entera brochure showcase.
Entera renewable energy website displayed on a laptop, featuring branded digital content and wind energy imagery.
Extended Entera brand pattern featuring repeated teal and yellow geometric shapes inspired by the energy symbol.

All the elements combine to create a brand that will help Entera clearly communicate its key values, of their commitment to helping their customers become part of a sustainable future.