Multitech industrial brand identity featuring a geometric blue and yellow pattern surrounding the white symbol.

Multitech

Multitech is a leading distributor in marking and coding equipments in Romania, offering top of the line solutions for a wide range of manufacturing companies. Multitech is led by a team of passionate and responsible individuals, with a clear mission in mind: increasing their clients efficiency on the production line. With the current logo as a starting point, we designed a new identity system, amplifying the brand’s visual expression. We worked closely with the Multitech leadership in developing a new vivid and dynamic identity.

Services provided

Brand Identity Design
Brand Touchpoints

Multitech wordmark and geometric symbol presented in blue on light and bright blue backgrounds.
Multitech geometric symbol presented on bright blue background.

Merging the visuals of conveyor belts with circuit boards, we designed a symbol which complements the logo and functions as an anchor point for the visual language. The lines follow the shape of the letter “m” from the logo, symbolizing multiple technologies.

Multitech logo animation showing the geometric symbol transitioning into the full wordmark against a bright blue background.
Multitech stationery and printed collateral featuring the blue and yellow geometric brand pattern and symbol.
Multitech envelope, notebook and planner featuring the signature blue and yellow graphic pattern and coordinated corporate branding.
Multitech notebook and planner featuring the signature blue and yellow graphic pattern and coordinated corporate branding.
Multitech brand applications across industrial equipment, printed materials, a blue T-shirt and a patterned tote bag.
Multitech brand application equipment stickers.
Multitech brand application T-shirt.
Multitech brand application tote bag.

For the website, we crafted a custom set of icons, that help identify the main services and technologies, and a dynamic banner template for the homepage which allows variation and consistency in showcasing new products.

Multitech icon system featuring a coordinated set of blue line icons for industrial technology and equipment.
Multitech website banner templates featuring industrial product imagery, technical messaging and the signature blue and yellow graphic identity.
Multitech brand identity guidelines showcasing the logo, typography, colour palette, graphic patterns, icons and applications across print and digital materials.

Custom photography is a great way to raise the authenticity bar. With the help of talented Daniel Ceapă a photo shoot was set up with the Multitech team. The photos are aimed to showcase Multitech's main services and are used on the About page and in the company brochure.

Multitech industrial equipment in a production facility, with a technician standing beside the machinery.
Multitech engineers inspecting and working with industrial machinery in a production environment.
Multitech engineers inspecting and working with industrial machinery in a production environment.
Multitech printed brochure featuring structured layouts, industrial imagery and blue and yellow brand graphics.
Multitech printed brochure featuring structured layouts, industrial imagery and blue and yellow brand graphics.
Multitech brochure and catalogue layouts combining product information, technical diagrams and industrial photography.
Three-dimensional Multitech exhibition stand concept design featuring branded displays, blue and yellow graphics and visitor areas.
Three-dimensional Multitech exhibition stand concept design featuring branded displays, blue and yellow graphics and visitor areas.
Three-dimensional Multitech exhibition stand concept design featuring branded displays, blue and yellow graphics and visitor areas.
Three-dimensional Multitech exhibition stand concept design featuring branded displays, blue and yellow graphics and visitor areas.
Multitech exhibition stand with industrial equipment displays, branded wall graphics and blue and yellow architectural elements at a trade show.

“The collaboration was a successful one - a unique and creative experience. Communication, talent, team work, attention to detail, patience and reliability are the qualities which define the team.”

— Melinda Török, Multitech Managing Partner

Client: Multitech
Design: Maya Ciubotaru,
Dragoș Matkovski;
Photography: Daniel Ceapă

Team