A green and white informational sign with Romanian text and dates, seen outdoors during daytime, with people partially visible on either side, and trees in the background.
A green and white informational sign with Romanian text and dates, seen outdoors during daytime, with people partially visible on either side, and trees in the background.

Puls de Făgăraș

Event concept & experience design

Puls de Făgăraș is an event created in 2025 to mark the completion of a six-year LIFE project focused on nature conservation and ecological restoration in the Făgăraș Mountains, from protecting forests and restoring habitats to reintroducing wildlife and supporting local communities.

I shaped the visual direction of the event and developed its visual identity and graphic design, translating the concept across the event space and its communication materials. Together with a multidisciplinary team, we developed the experience across multiple layers, from the event concept and name to spatial applications and installations and video presentation, bringing the project’s achievements into a physical experience.

The experience was built around the idea of making the project's impact tangible, turning complex data, stories and achievements into an open, interactive journey. The visual and spatial system connected the different areas of the project, from forest conservation and ecological restoration to wildlife, education and local initiatives, creating a unified experience across the event space.

Client: Foundation Conservation Carpathia &
Propark - Foundation for Protected Areas
Concept & Creative Direction: Ioana Danu
Visual Identity & Graphic Design: Plumline
Spatial & Installation Design: Laura Tomșa & Alex Cătăuță
Fabrication & Installation: Atelier FORME
Event Presentation Video: Andrei Nică
Behind-the-Scenes Film: Alexandra Manea

Team

Man in green jacket standing outdoors near wooden panels with green text that reads 'PULS DE FĂGĂRAS' during daytime with trees and a building in the background.
Green background with overlapping text in white and light green that reads 'Pulse de Fără Gărăș' in a stylized, modern font.
Four repeated phrases in Romanian related to community, forest, fauna, and future, each with different words and formatted in green font on a white background.
A poster about ecological forest restoration, with statistics such as 5,000 hectares of protected forests, 1,100 hectares of conserved natural forests, and 2.5 million saplings planted. It includes images of forests and a person working in the nature, as well as icons and text in Romanian detailing invasive plant removal actions and alpine habitat reconstruction.
Children playing in the Caise Verzi garden in Bucharest
Caise Verzi vertical logo
Caise Verzi horizontal logo
Children exploring and playing in the Caise Verzi garden
Infographic about wildlife, conservation efforts, and habitat. Contains statistics and images of a bear, a dog, a beaver, and a bear cub, with text in Romanian.
Poster advertising community events celebrating nature with imagery of children and adults participating in outdoor activities, and images of traditional houses, scenic landscapes, and thematic trails.
Poster with text and images about rural tourism in Romania, showing bread, a person cooking outdoors, a signpost, and fresh vegetables on a fire, with logos of European and Romanian organizations at the top.

The central expression of the visual identity - a modular wooden installation designed to bring the project's communication system into the physical event environment.