Caise Verzi brand identity in the outdoor play garden in Bucharest
Caise Verzi brand identity in the outdoor play garden in Bucharest

Puls de Făgăraș — Event concept & experience design

Puls de Făgăraș is an event created in 2025 to mark the completion of a six-year LIFE project focused on nature conservation and ecological restoration in the Făgăraș Mountains, from protecting forests and restoring habitats to reintroducing wildlife and supporting local communities.

I shaped the visual direction of the event and developed its visual identity and graphic language, translating the concept across the event space and its communication materials. Together with a multidisciplinary team, we developed the experience across its different layers, from the event concept and name to spatial applications, graphic design and video presentation, bringing the project’s achievements into a physical experience.

The experience was built around the idea of making the project's impact tangible, turning complex data, stories and achievements into an open, interactive journey. The visual and spatial system connected the different areas of the project, from forest conservation and ecological restoration to wildlife, education and local initiatives, creating a unified experience across the event space.

Client: Foundation Conservation Carpathia &
Propark - Foundation for Protected Areas
Concept & Creative Direction: Ioana Danu
Visual Identity & Graphic Design: Plumline
Spatial & Installation Design: Laura Tomșa & Alex Cătăuță
Fabrication & Installation: Atelier FORME
Event Presentation Video: Andrei Nică
Behind-the-Scenes Film: Alexandra Manea

Team

Caise Verzi outdoor signage at the entrance to the play garden
Children playing in the Caise Verzi garden in Bucharest
Caise Verzi vertical logo
Caise Verzi horizontal logo
Caise Verzi brand messaging expressing curiosity, play and exploration
Caise Verzi brand messaging expressing curiosity, play and exploration
Caise Verzi social media graphics promoting activities and events
Caise Verzi social media graphics promoting activities and events
Children exploring and playing in the Caise Verzi garden
Caise Verzi website and digital visual identity
Caise Verzi website and digital visual identity
Caise Verzi branded poster
Caise Verzi branded apron
aise Verzi branded tote bag